Is it possible for 9 billion people to live on this planet and enjoy a good standard of living? And on such a planet, is it possible for economies to grow, businesses to profit, and communities to prosper without undermining the natural systems that support all life? And without destroying some of the planet’s last great wildernesses? At WWF, we believe the answer to these questions is simple: yes. We believe this even though our own Living Planet Report shows so clearly just how humanity’s use of resources is affecting our planet. It does not make for cheerful reading. Since 1970, populations of species have declined by around half. Each year, we consume 50% more resources than the planet can replenish.